S Curl

Sensual and Softness

The S Curl perm is the embodiment of flow and finesse. Designed to enhance longer hair lengths with elegant, wave-like patterns, this style creates the illusion of layered movement while offering the softness and bounce of natural curls. Especially flattering for those seeking more shape, depth, and femininity in their hairstyle, the S Curl perm is a favourite among clients in Johor Bahru looking for graceful, everyday glamour.

What is an S Curl Perm?

The S Curl is characterised by its soft, sinuous “S”-shaped wave pattern, typically starting at the mid-lengths and continuing down to the ends. Unlike the C Curl (which curls inward) or the J Curl (which flicks outward), the S Curl creates a flowing, figure-eight-like pattern that mimics the look of natural waves.

This makes it ideal for:

  • Clients with long or medium-length hair
  • Individuals seeking romantic, soft movement
  • Those looking to add volume without tight curls
  • People wanting a style that’s noticeable yet wearable daily

It’s also a great choice for those who want a “just-woke-up-like-this” wave with none of the styling stress.

 

Why the S Curl Is Loved Across Johor Bahru

Whether you’re heading to work, brunch, or a weekend event, the S Curl works in nearly every scenario. It’s elegant without being high-maintenance and styled without looking stiff. At our JB hair salon, clients appreciate the S Curl for its ability to transform hair texture while maintaining a laid-back look.

Here’s why it’s so popular:

  • Ideal for thick or coarse hair to reduce heaviness
  • Visibly enhances layers and long cuts
  • Grows out beautifully without sharp regrowth lines
  • Adds body and bounce to flat or straight hair
  • Works beautifully with side-swept fringes or soft curtain bangs

Our Process: S Curl Perm

Here’s a breakdown of your experience at our City Square JB hair salon:

  1. Initial Consultation

We begin with a 1-on-1 conversation and scalp analysis. This helps us determine:

  • The natural strength and porosity of your hair
  • Whether your current cut complements the S Curl
  • How loose or structured your curl pattern should be
  • Any previous colouring or treatment history

We customise each step based on your hair’s health and your preferred look.

  1. Hair Cleansing

Your hair is gently washed with shampoo to remove product build-up without stripping essential oils. This helps the perming solution penetrate the hair evenly.

  1. Sectioning and Roller Placement

The stylist sections your hair and wraps it around carefully selected rods designed to create S-shaped curves. Placement is strategic, some waves begin mid-shaft, others closer to the ends, depending on your face shape and volume goals. Processing time is monitored closely, ensuring minimal stress on your hair while the wave forms.

  1. Rinse and Neutralisation

We rinse your hair and apply a natural neutraliser to lock the curl into its new shape. Our neutralisers are infused with moisturising compounds to avoid the usual dryness associated with perms.

5. Hydration and Styling Finish

Your stylist will apply a deep moisturising mask or leave-in serum to seal the cuticle and enhance shine. Then, we finish with a light blow-dry to showcase your new S Curl style in all its glory.

 

Benefits of the S Curl Perm

The S Curl isn’t just about looks, it also offers a number of practical benefits:

  1. Adds Definition Without Excess Volume

Perfect for those who want waves without puffiness, especially in humid weather.

  1. Flattering for All Face Shapes

The curve of the S Curl softens strong jawlines, lengthens round faces, and frames the face beautifully.

  1. Natural Feel and Movement

It doesn’t feel like a traditional perm. The waves move with you, creating a fresh, youthful aesthetic.

4. Long-Lasting with Minimal Maintenance

With the right care, your S Curl perm can last 3–6 months, maintaining structure without excessive upkeep.